Article Kim Waymer McClure | Photography Donna Permell
Cumberland Diamond Exchange has been passionately engaging couples since 1982. CDE was voted Best Jeweler by Smyrna Vinings Lifestyle readers for 2018. Rhonda Jacobson wears many hats other than co-owner. She works tirelessly with different charities, she’s a graduate gemologist and a mother to Melissa. Smyrna Vinings Lifestyle asked Rhonda and Melissa about working together in the family business.
What are some life lessons that you’ve learned from your mother?
Melissa: My mom has always said, “If you’re blessed, then you should bless others.” Those are words she truly lives by. My mom has a servant’s heart and views her community as an extension of her family. She goes the extra mile without ever expecting recognition or even a thank-you—she just loves others and wants to give back. I am so thankful and proud to be her daughter and friend.
What is your favorite memory of your daughter working in the business?
Rhonda: Shortly after Melissa began her full-time career at Cumberland Diamond Exchange, she suggested we create a Facebook page and feature engaged couples as well as bride of the month in a monthly newsletter. Our friends, family and clients love seeing photos and reading their testimonials. It was a marketing game-changer for us. I’m very proud of her! I love my daughter because she is genuinely sincere and kind. She is caring and accepting of everyone she meets without discrimination. I grew up hearing, “Don’t judge a book by its cover.” It’s not just a saying to Melissa; she lives it intentionally.
What’s your favorite thing about working in the family business?
Melissa: Working together has given us the opportunity to learn from each other professionally and spend more time together. I’ve always respected my parents, but now I fully realize all of the hard work and sacrifices they made to give me an amazing life, build an incredible business and give back to the community.
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