Passionately Engaging Relationships Since 1982
September 30, 2022
By Skyler Heath -- Marietta Daily Journal
In the heart of Smyrna, less than a mile from Truist Park resides a neighborhood jeweler that has differentiated itself from the rest. This year, the Cumberland Diamond Exchange celebrates its 40-year anniversary — a landmark not reached by many companies in this day and age. How did it survive over four decades when others came and went? The entrepreneurs share two strategies: treating clients like family and serving the community.
“It’s a different world now than it was when we started 40 years ago,” Mark said.
“Our reputation is our greatest asset,” Mark said.
Among the many awards and accolades displayed, the CDE was recognized as the 2016 Jeweler of the Year and the 2015 Cobb County Small Business of the Year.
Since 2000, the Cumberland Diamond Exchange has also been among the top 5% of independent, specialty jewelers in the U.S. based on revenue, according to the Jacobsons. In 2017, Rhonda Jacobson was named Smyrna Citizen of the Year.
“We have achieved such great success because we are the servant to our client,” Mark said, “We’re relational jewelers as opposed to transactional jewelers.”
The family-owned jewelry business is involved in more than 40 charitable, nonprofit organizations in Metro Atlanta. Children’s Healthcare of Atlanta, Wellstar Foundation, SafePath Children’s Advocacy Center and the Cobb Library Association are just a few of the organizations supported by the CDE.
“If you’ve been blessed, you should bless others,” Rhonda said.
Mark Jacobson said he and his wife are a great team. But none of these important milestones could have been reached without a quality staff. Their staff is the backbone to the business, they said.
“We can teach anybody the jewelry business, but we can’t teach a person to have good character,” Rhonda said.
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